“Do one thing at a time and do that one thing as if your life depended on it” – Eugene Grace
In-N-Out Burger: A Behind-The-Counter Look At The Fast-Food Chain That Breaks All The Rules by Stacy Perman
In-Out-Out Burger is the best burger chain ever! It is my favorite burger chain for two main reasons: the quality and their moral values. First, I fell in love with the quality of their burgers: sinking your teeth in a Double-Double (preferably Animal Style) is like when your car is on ‘E’ and you’re looking for a gas station but can’t find one, then FINALLY you get there and fill up with the satisfied feeling of renewal. When I go, I have an empty feeling and leave satisfied. Once I read the book on the chain by Stacy Perman, I fell in love with their philosophy.
Her book is a biography of the chain from its birth in 1948 to 2009. She takes you deep into the mind and philosophy of its founders, Harry and Esther Snyder. You will read about the struggles, innovations, and victories of the two as they grow a fast food business while holding on to their morals. So today, here 6 of those vital morals I learned and use in my life.
Vital Entrepreneur Lessons
1. Do one thing and do it well
The point to remember is to focus on your strengths and get help with your weaknesses. Harry Snyder, the founder of In-N-Out Burger, focused on making the best burgers he could. His wife, Esther Snyder focused on the behind-the-scenes work of bookkeeping. Their focus at the time wasn’t on expansion but quality of his products by using fresh ingredients. As an entrepreneur, you need to have tunnel vision. That doesn’t mean ignore everything else. It means making sure everything else doesn’t distract you from your goals. Therefore, master one thing before expanding to something else.
2. Don’t get ahead of yourself
A lot of times, I have a vision of something and see the end. I want the result so bad that I skip a few steps as if I was going up a long flight of stairs. Then, I’d fall or trip because I missed the important details that help the climb go smooth. Richard ‘Rich’ Snyder understood and utilized this principle when he took over the chain after his father, Harry, passed. Guy opened one location, saved, then made sure that location was profiting before opening another. Baby steps are essential to growing anything worthwhile in life.
You can’t take the elevator up the mountain. Patience plays a vital factor here. You must have it and master the discipline by working hard on the baby steps.
3. Grow organically
Many times the book compares the growth of In-N-Out with McDonald’s. Mickey D’s growth was like a gym rat on steroids. They grew like crazy, popping one restaurant out after another and turning it into a franchise while In-Out-Out remains family owned. They didn’t give into the peer pressure around them. Harry and Esther refused to compensate quality for monetary gain. How much is your quality worth? To them, it wasn’t worth money. Instead, it was worth something more. So, by knowing your business’ worth, you will be able to make better decisions so that your business expands.
4. Don’t follow the crowd
Trust your instincts and think for yourself. Because both chains started out around the same time, it was intimidating when McDonald’s grew fast leaving IN-N-Out in the dust, like a race between the Flash and Jamaican sprinter, Usain Bolt. In the end, Harry stuck to his guns and focused on quality over quantity to stand out. Your brand’s growth may be slow and not as grand as the sheep that follow the crowd. That’s okay. Because as a result, it will be unique, memorable, and iconic. So that when it hits the growth spurt like puberty, you will stand out.
“Don’t follow the crowd, let the crowd follow you”
– Margaret Thatcher
5. Focus on your people
Happy employees grow your business. They are the direct link to our customers in this situation. Harry ensured that there was growth in the company and paid his people the best in the industry at that time, while McDonald’s only paid minimum wage. So, it’s vital to know your team and take your employees outside the business to team nights. Take time to develop them as people and not as robots for a job. Give the ones who care, your mindset of business to make better decisions. People want to feel like they matter, so help them feel like that own part of the business. Therefore, when they do, their performance will increase.
6. Share your love of God
Not long after taking the wheel, Rich became more involved in his faith with God. Even when people complained to the company, he wanted to express his love and faith. Because of this, you can now look at the bottom of In-N-Out cups and wrappers to find Bible verses like John 3:16 and Nahum 1:7. Rich even aired a radio ad in 1991 encouraging people to choose life in Jesus. Don’t worry about what people think. Yet, worry about what feels right to you. If it does, then you are on the right track. So, it’s vital not to be afraid to do what your heart compels you to do with regard to faith.
Today’s Question: Which lesson helped you the most? (Comment your answer below please!)
If you found this article helpful then please don’t forget to share and help others!!!
Also, don’t forget your free eBook!!