Virtues To Success: Ben Franklin


“An investment in knowledge pays the best interest” – Benjamin Franklin


The Autobiography of Benjamin Franklin by Benjamin Franklin


Your income will only grow to the level that you do! This autobiography is one of the most recommended by those who are successful, mainly for Benjamin Franklin’s 13 jewels hidden inside. These jewels serve as a guide to intense self-improvement. Jim Rohn once took from his mentor this lesson, “Work hard on your job, you will make a living. Work hard on yourself, you will make a fortune.” I eagerly purchased the autobiography and began to practice the system after I read the enlightening book, How I Raised Myself From Failure to Success in Selling by Frank Bettger. Bettger concludes his book by encouraging the reader to do one of three things:

First, Nothing! and by doing nothing they wasted time reading the book. Second, the reader can apply the ideas in the book and give it the best they’ve got. By doing this, the reader will fail. Third, the reader can take Benjamin Franklin’s advice and follow the principles of the 13 Virtues. (Hint: Don’t do the first two.)

Bettger also urges the reader to tailor the virtues to your own needs. So, I included Franklin’s 13 virtues and Bettger’s tailored version as a bonus. Franklin said that the purpose of this was to create ‘habitude.’ (Hashtag it: #habitude) Therefore, this is done by focusing on each virtue for a week. In order to do this, I suggest writing each virtue on 13 index cards and carry one each week. On the front, write the virtue. On the back, segment it into days of the week: Sunday, Monday, Tuesday, and so on. Each time I feel I violated that virtue, I take the card out and mark an ‘X’ next to the day. Most of all, do this throughout the day.

Continue the process until you do not have any markings on the card. This is will create a habitude that will be impossible to break and we will no longer need to carry the cards. You want to form good habits since good habits mold success.



Benjamin Franklin’s 13 Virtues

1.Temperance: Eat not to dullness; drink not to elevation


2. Silence: Speak not but what may benefit others or yourself; avoid trifling conversation


3. Order: Let all your things have their places; let each part of your business have its time


4. Resolution: Resolve to perform what you ought; perform without fail what you resolve.


5. Frugality: Make no expense but to do good to others to yourself; i.e., waste nothing


6. Industry: Lose no time; be always employ’d in something useful; cut off all unnecessary actions.


7. Sincerity: Use no harmful deceit; think innocently and justly; and, if you speak, speak accordingly


8. Justice: Wrong none by doing injuries, or committing the benefits that are your duty.


9. Moderation: Avoid extremes; forbear resenting injuries so much as you think they deserve


10. Cleanliness: Tolerate no uncleanliness in body, clothes, or habitation


11. Tranquility: Be not disturbed at trifles, or at accidents common or unavoidable


12. Chasity: Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or another’s peace or reputation.


13. Humility: Imitate Jesus and Socrates



Frank Bettger’s 13 Virtues:

1. Enthusiasm

2. Order: self-organization

3. Think in terms of others interests

4. Questions

5. Key issues

6. Silence: listen

7. Sincerity: deserve confidence

8. Knowledge of my business

9. Appreciation and praise

10. Smile: happiness

11. Remember names and faces

12. Service and prospecting

13. Closing the sale: action

Bettger gave this inspiring testimony: “After I completed the first 13 weeks, and started all over again with my first subject – Enthusiasm – I knew I was getting a better hold of myself. I began to feel an inward power that I had never known before. Each week, I gained a clear understanding of my subject. It got down deeper inside of me. My business became more interesting. It became exciting!”


Today’s Question: How will you implement these amazing virtues to your day? (Comment and tell so others may use your techniques as well)


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About Seth 34 Articles
Seth Tubre is the Founder of The Success Owl. He is dedicated to success and helping others achieve success as well. He aims to assist by sharing what he has read and experienced.

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